How to Spot a Real Discount Online (and Avoid Fake Sales)

Every Indian shopping site shouts discounts. Some are real, many aren't. Here's how to tell, in under a minute.

1. 1Find the MRP: by law, the maximum retail price is printed on the product. The discount should be measured against it.
2. 2Check the same product elsewhere: if three stores sell it at the 'sale' price, that is simply its price.
3. 3Be careful with 'up to': 'up to 70% off' usually means a few items at 70% and most at 10–20%.
4. 4Watch permanent sales: a product that's 80% off every month never really cost the MRP.
5. 5Add delivery and returns: a cheaper price with paid returns can cost more in the end.

We list prices exactly as the store shows them, across 82,076 products, and show the saving against MRP on every product page. Sort any category by Biggest Discount to see the deepest real cuts first.